PUBLC, the search engine for blogger

In train, bus or only during the lunch break, reading articles on the social became a custome. PUBLC is the start-up that thought: “What will happen if these articles was quality and they will really bring something more both to the reader and to the writer?” 

What is PUBLC

At a first sight the idea of PUBLC to create a search engine to find articles might let us think to a platform students. By entering to their home page we understand that the wish on the base of it is a whole other thing. 

PUBLC wants infact to make space to quality contents by organizing them in categories. The topic though are really of every kind and the purpose is the one to make them easily available. A kind of library web 3.0 dynamic, available and well stocked.

The interface remembers a social network. The user can freely look for contents or sign up and select the most interesting topics.  

After the subscription, the wished topics will be visible in the “feed”, which is the wall of the profile. 

Robin Hood of the web

Lior Davidovitch is the CEO and the foundator of PUBLC. A dreamer for someone and an innovator for others that now, after 5 years since the foundation, are watching the effects of his start-up. 

The basic principle is the wish to put a human element in the search engine. PUBLC infact can be considered as the fusion between Wikipedia and Google. 

In Wikipedia the articles are written by people that want to correctly informar the reader about a large target of topics. Google makes possible that these articles can be found, but without make a quality screening. PUBLC better joins these two words and it wants to reward the efforts of the writer.

An unique system of compensation

If you already know the Bitcoin, maybe you have an idea about what a “virtuale” exchange money is. Lior Davidovitch wanted to apply the same principle on his platform.

Why do articles carefully and lovely written that make traffic must be free? Won’t be fairer if there was a fee? There PUBLX was born, the PUBLC “tokens”, that the authors of the content receive from the reading. 

Maybe it was much more easier provides a financial reward. In this way though it wasn’t the idea of web ecosystem that is hidden behind PUBLC. 

The benefit of PUBLC:

For the reader

The user of PUBLC is very in the middle of the attention. As well as in a social it’s possible to say your own likings, so to avoid the spam of articles about topics that we don’t like and that aren’t qualitative. 

Therefore, on PUBLC there aren’t direct advertisings. The purpose is right the one to guarantee a kind of neutrality, that Google don’t have. Obviusly if a topic very interested us (and here there is the writer ability), anyway we will want to visit the website mentioned in one or in another article.

For the writer

Get free from the slavery of the SEO is already a big step forward. The articles won’t be indexed anymore according to their relevance SEO but on the topic.  

Being then paid everytime that an article is read, even if in PUBLX, the money that get spreaded on PUBLC, is a great incentive. 

For the companies

Create contents on your own website with the hope that they are taken between the first results of Google, it’s often the equivalent than win to the lottery for many companies.  

By putting your own articles on PUBLC is created a kind of visibility linked to the algorithms of Google, but the interest of the users. It is a more equal war between the companies that can’t invest the same kind of budget for the advertising. 

What is missed in PUBLC to become famous

The project is very interesting and it’s focused on the assuming that the people like to read or to be exposed to relevant contents in their free time. 

The mechanism and the purpose of PUBLC remain a little bit mysterious and cumbersome to a first reading. It’s would really be positive to give a little bit more relevance to this beautiful project and to its purpose to make the web a more equal place.

This post is also available in: Italiano